AdBlue App launched by Air1 - the first smart phone app for locating AdBlue on the Road

The Air1® AdBlue App from Yara will Provide Quick and Reliable Information on the Closest AdBlue Retail Outlets for Drivers on the Road.

Oslo: July 8, 2011 – Today Yara, the world’s largest AdBlue producer, launched the first ever AdBlue locator mobile app which uses GPS technology to identify the AdBlue retail outlets closest to a driver’s location. The Air1 AdBlue Mobile Locator, the official application of Air1, is currently available for free download in the iTunes app store for use on the iPhone, iTouch, and iPad. Yara also plans to release an Android and Windows 7 compatible version of the app at the beginning of August and September respectively.

Europe’s diesel-powered vehicles equipped with selective catalytic reduction (SCR) technology rely on AdBlue to meet the EU’s Emission regulations and to make sure their engines run efficiently. 

Jereon Schoonderbeek, Air1 Director, advises “Easy access to high quality AdBlue, such as Yara’s Air1 brand, is essential for all drivers to ensure that their vehicles keep running and that the SCR technology in their engines remains in pristine condition. Drivers who download the Air1 AdBlue Mobile Locator app will now always know where the closest retail location is whenever they need to fill up or top off their tanks with high quality AdBlue.”

Karen A Smith, Marketing and Communications Manager for Air1, continues, “The Air1 AdBlue Mobile Locator was developed as a tool to help save drivers’ time and make their lives a little easier by allowing them to quickly find out where they can refill their tanks with quality AdBlue whilst on the road”.

As the first AdBlue app of its kind, the application allows operators to:
• Find more than 2000 retail outlets selling AdBlue near or along their route
• Search by city, street, or zip code for an AdBlue retail outlet
• Pick up a driver’s location via GPS then calculate the distance and provide directions from their location to the nearest AdBlue retail outlet
• View the address and map location of various retail outlets selling AdBlue

Yara has a number of supply relationships with Oil Majors, oil distributors, service stations, and truck stops that sell the company’s Air1 brand of AdBlue. This retail network features in the Air1 AdBlue Mobile Locator app to improve drivers’ ability to find AdBlue retailers easily. The retail location information is supplied by Yara and is updated on the app each and every month.

To download the app for free, please visit the Air1 website or the iTunes app store (search the App store for "AdBlue").

About Yara International
Yara International ASA, the company behind Air1®, is the world’s leader in nitrogen-based applications for industrial and agricultural clients. It has a diverse workforce of over 8,000 persons and a local presence in 50 countries worldwide. Yara is a company with over 100 years of experience of urea and ammonia production and handling. It is an expert in DeNOx applications, both mobile and stationary. Its Sluiskil plant in the Netherlands is the largest AdBlue plant in the world. Yara supplies customers with its Air1 AdBlue in Europe, The America’s, Asia and Oceania.

For more information about Air1®, please visit www.air1.info